February 29, 2008
Keystone in your Marketing Plan
I just got off the phone with someone looking have a website made. He was very clear on what he wanted a website with strong search engine optimization to bring his business leads. He already has a marketing plan in place and needs to tie it together with the site. This is a smart step.
It brought up some similar conversations I have had in the past. Let me be clear. Your business's website is PART of your marketing plan not THE plan. Like the keystone in an arch the website is the focal point of your marketing.
Whatever business your in you have to make potential clients aware of who you are and what you do or sell. Then give them a reason to do business with you.
A website is the most cost effective means to do this. You will find it in the long run to be one of the best marketing investments you can make.
But your marketing doesn't stop once the site is on the web. There are literally millions of pages how do they get to yours;
- Search Engine Optimization for the best organic search engine placement.
- Business cards
- Postcards, flyers etc..
- Signs
- Sponsor a local event to put your name out in the community
- Newspaper, Newsletters
- TV or Radio
- Strategic partners to promote you.
and the number one way is with satisfied customers that will spread the word.
Some of these things cost money and others just take time. Your marketing plan should include as many methods as necessary. Know your market and how to communicate with them.
Posted by Mark at 05:13 PM | Comments (0)
February 26, 2008
NCOIC Virtual World Conference Denver
Attending the Virtual World Conference.
Here is the itinerary
Morning:
10:00 Forterra Systems (Mike Macedonia) - Dealing with Zillionics
http://www.forterrainc.com/news/press_080907.php
11:00 Colorado Technical University (Prof. Cynthia Calongne) Research in Second Life
http://www.slideshare.net/lyrlobo/research-in-second-life/
12:00 Microsoft (Representative of MS Simulation) ESP Platform
http://www.microsoft.com/esp/
Afternoon:
2:00 Intel (Mic Bowman) Virtual Worlds: Intel's Perspective
http://www.virtualworldsnews.com/2007/09/qwaq-to-bring-i.html
3:00 Cisco (Randy Sisk) How networked virtual environments are evolving the concept of "Place"
http://blogs.cisco.com/virtualworlds/
4:00 NOAA (Eric Hackathorn) Virtual Worlds and their Impact on Government Communications
http://www.federaltimes.com/index.php?S=3240006
5:00 IBM (Sandra Kearny) Future of the 3D Internet Landscape
http://www.virtualworlds2007.com/speakers/sandykearney.html
Posted by Mark at 12:12 PM | Comments (0)
February 24, 2008
Omnidant has a new home
Omnidant is now open for business at it's new home on historic Main St. Longmont, CO. This location in the Law Building on the tree lined street is having it's grand opening on the 14th of March, 2008 from 4pm to 7pm. Please rsvp and join us in celebrating.
Posted by Mark at 02:24 PM | Comments (0)