October 31, 2008
Google Page Rank
Recently had a client asking about how Google Page Rank works.
Here is what google says about it.
"PageRank Technology: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance.'"
Relevance is what matters. Is the content relevant and trust worthy. The logic of if more people are looking at your site the more better the page rank.
Posted by Mark at 5:31 PM | Comments (0)
April 8, 2008
The Future of Wind Energy
Went to the DaVinci Institute's Night with a Futurist last night. The guest speaker was Walt Musial Walt Musial is a principal engineer at the National Renewable Energy Laboratory. He spoke about the history, mechanics, current advancements and future of the wind energy.
Very informative I left feeling I had a much better grasp of the subject. For more info see http://www.nrel.gov/wind/
Couple of interesting things mentioned that stuck out for me.
Paraphrasing
"Power in the wind is proportional to the area swept by the wind turbine.
Power in the wind is proportional to the wind velocity cubed.
A wind turbine cannot extract more than 59% of the wind energy."
Posted by Mark at 1:29 PM | Comments (0)
March 28, 2008
Integrated Alliance
In Ft. Collins at the Integrated Alliances
Full Day Bootcamp- Internet Marketing and Social Networking-includes morning Internet Marketing seminar, on-site Networking lunch-Taco Bar and an afternoon IA LinkedIn Basics Workshop.
Laurie Macomber of Blue Skies Marketing speaking on online marketing.
Mike O'Neil, CEO of Integrated Alliances speaking on using Linkedin.com
Posted by Mark at 9:54 AM | Comments (0)
March 12, 2008
Air Force Cyber Command
Fact Sheets : Cyberspace 101 : Cyberspace 101
Cyberspace is a domain like land, sea, air and space and it must be defended.
The Air Force is developing the AFCYBER or Air Force Cyber Command. The mission of the cyber command will be to defend against cyber attacks of our infrastructure. With more and more of our embedded systems being designed for easy remote control via computer interface these systems also need to the protected.
Currently it is in provisional status. It was established on Sept 17th of 2007 with a projected date of October 1, 2008 to be in phase one. The strategic vision of the Air Force Cyber command is available here in PDF.
"Cyberspace is a domain characterized by the use of electronics and the electromagnetic spectrum to store, modify and exchange data via networked systems and associated physical infrastructures." - National military Strategy for Cyberspace Operations
Posted by Mark at 1:44 PM | Comments (0)
March 5, 2008
The Boulder Denver New Technology Meetup Group
Last night was the The Boulder Denver New Technology Meetup Group in Boulder at the CU Campus. There must have been at least 150 people there and I heard that over 200 rsvp'd to show up.
There were several companies that presented.
Techbootstrap.com was mentioned.
CocoaHeads announced their group was forming.
First to present was Liquid Scenarios which is designed for tech startups working with venture capitalist funding. It is a system to track and project the financials. Their tag line "Do one week of analysis in 10 minutes."
Next came ToolPax an online software system to make fabrication easier to spec and price out.
Socialeyes came next which introduced the concept of sCRM or social customer relationship management.
Seekler is a system of reviews and referrals that aggregates opinions.
SocialThing was one of my favorites it takes all your social networks like facebook.com, flickr.com and twitter.com and aggregates it into a simple to follow feed.
Lastly Communikey was promoting their Festival of Electronic Arts coming on April 18-20, 2008 in Boulder, CO. I am looking forward to this one. Saw something similar at Georgia Tech once.
In the hallways after there was a lot of talk talk of SXSW, or south by south west, seems everyone was planning to attend. Venture Hacks was selling t-shirts. And everyone was mingling and networking. Saw Arron from Villij
Eventually we made it to the Foodzie and TeacherHubs I look forward to seeing their work come to market and wish them luck. They are in the running to be part of the next TechStars.
Over all an informative and enjoyable night.
Posted by Mark at 5:55 PM | Comments (0)
February 29, 2008
Keystone in your Marketing Plan
I just got off the phone with someone looking have a website made. He was very clear on what he wanted a website with strong search engine optimization to bring his business leads. He already has a marketing plan in place and needs to tie it together with the site. This is a smart step.
It brought up some similar conversations I have had in the past. Let me be clear. Your business's website is PART of your marketing plan not THE plan. Like the keystone in an arch the website is the focal point of your marketing.
Whatever business your in you have to make potential clients aware of who you are and what you do or sell. Then give them a reason to do business with you.
A website is the most cost effective means to do this. You will find it in the long run to be one of the best marketing investments you can make.
But your marketing doesn't stop once the site is on the web. There are literally millions of pages how do they get to yours;
- Search Engine Optimization for the best organic search engine placement.
- Business cards
- Postcards, flyers etc..
- Signs
- Sponsor a local event to put your name out in the community
- Newspaper, Newsletters
- TV or Radio
- Strategic partners to promote you.
and the number one way is with satisfied customers that will spread the word.
Some of these things cost money and others just take time. Your marketing plan should include as many methods as necessary. Know your market and how to communicate with them.
Posted by Mark at 5:13 PM | Comments (0)
February 26, 2008
NCOIC Virtual World Conference Denver
Attending the Virtual World Conference.
Here is the itinerary
Morning:
10:00 Forterra Systems (Mike Macedonia) - Dealing with Zillionics
http://www.forterrainc.com/news/press_080907.php
11:00 Colorado Technical University (Prof. Cynthia Calongne) Research in Second Life
http://www.slideshare.net/lyrlobo/research-in-second-life/
12:00 Microsoft (Representative of MS Simulation) ESP Platform
http://www.microsoft.com/esp/
Afternoon:
2:00 Intel (Mic Bowman) Virtual Worlds: Intel's Perspective
http://www.virtualworldsnews.com/2007/09/qwaq-to-bring-i.html
3:00 Cisco (Randy Sisk) How networked virtual environments are evolving the concept of "Place"
http://blogs.cisco.com/virtualworlds/
4:00 NOAA (Eric Hackathorn) Virtual Worlds and their Impact on Government Communications
http://www.federaltimes.com/index.php?S=3240006
5:00 IBM (Sandra Kearny) Future of the 3D Internet Landscape
http://www.virtualworlds2007.com/speakers/sandykearney.html
Posted by Mark at 12:12 PM | Comments (0)
February 24, 2008
Omnidant has a new home
Omnidant is now open for business at it's new home on historic Main St. Longmont, CO. This location in the Law Building on the tree lined street is having it's grand opening on the 14th of March, 2008 from 4pm to 7pm. Please rsvp and join us in celebrating.
Posted by Mark at 2:24 PM | Comments (0)
